RED BANK, NJ -- December 12, 2025 -- As part of our Season of Giving campaign, SMG Holdings is proud to share that our team has once again come together to make the holidays a little brighter for families in our community. This year, we partnered with Holiday Hope, a long-standing nonprofit dedicated to helping children experience the joy, love, and care that define the holiday season.
for the benefit of 
Partnership in Action
Through this partnership, SMG sponsored 20 children, fulfilling each of their personal wishlists through our Giving Tree. Supporters—like SMG—shop for items on each child’s wishlist and deliver wrapped, tagged gifts in December, helping preserve dignity and the true spirit of the season.
Every tag on the tree represented a child with a unique list of hopes for the season—warm clothes, toys they’ve dreamed about, books to spark new adventures, and small comforts that mean the world. And our team showed up with open hearts and overflowing gift bags - over 75 gifts donated!!
“The Giving Tree is now one of our most cherished traditions that we look forward to continuing year after year,” said Shannon Prato, Founder and CEO of SMG Holdings LLC. “It unites our team around something bigger than ourselves and gives us a meaningful way to share joy with the community we serve.”
From selecting tags to wrapping gifts, our office was filled with the kind of energy that reminds us why giving back matters. These gifts will be delivered by Holiday Hope to families across New Jersey—just in time to make the season shine.
The Giving Tree is just one part of SMG’s broader Season of Giving efforts, which also included our Thanksgiving Food Drive, and upcoming volunteer events.
Thank you to every SMG team member who donated, shopped, wrapped, and helped spread a little extra cheer this season. ❤️
Together, we made the holidays brighter for 20 incredible kids—and that’s the kind of impact that truly counts.
